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They say, ‘data is the new oil’, and with stats predicting around 175 zettabytes of data by 2025 it’s easy to see why.

But it doesn’t really matter how much data your business collects, it’s what you do with it that counts. Poorly managed data that hasn’t been analysed correctly is about as much use as a chocolate teapot!

Forget the days of excel spreadsheets and a team of people spending days analysing information, this is 2021, and ‘big data’ requires the best management tools.

The best analytical software will:

  • Define trends in customer data more accurately which can be used to create new services or products when needed
  • Provide insights quickly and easily saving a business time and money
  • Give a business a better understanding of their customers and potential customers. This allows for more personalised marketing, one that is better received
  • Store multiple sources of data in one system making management simple

The most important factor however when it comes to managing data effectively is the usability of the data tool. Something that can be used across all departments, that is uncomplicated and gives the information quickly and easily will always get used. Analytics and data software that can be adapted to fit existing processes and systems is always an advantage for businesses who are unsure of which one to choose.

Try NEO for free and see for yourself.