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Delve deep into data for results

Delve deep into data for results

Marketing is about reaching the right customers at the right time, but how do you do this? The information you already hold may tell you something about your customers, but without the right analytical tools you won’t get actionable sources of customer insights. The...
Measurability Matters when Marketing

Measurability Matters when Marketing

In times like these, businesses are more demanding than ever when it comes to how they spend their money. So, when it comes to marketing, it helps to know if the money they spend is working or not. Which is where NEO can help. Some of the many things NEO can show a...
Don’t Dilly Dally with Data

Don’t Dilly Dally with Data

The main objective of analysing big data is to help organisations make business decisions that will have a positive effect on their company, such as: Increase in annual turnoverHigher % of customer retentionIncreased number of new customersImproved operational...