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Data is the new oil

They say, ‘data is the new oil’, and with stats predicting around 175 zettabytes of data by 2025 it’s easy to see why. But it doesn’t really matter how much data your business collects, it’s what you do with it that counts. Poorly managed data that hasn’t been...

Stay one step ahead

Even though data and technology are now an integral part of most businesses, many companies struggle when it comes to handling the large volumes of data they have, let alone using it effectively. Whilst there are many different tools on the market, it’s the ones that...

Delve deep into data for results

Marketing is about reaching the right customers at the right time, but how do you do this? The information you already hold may tell you something about your customers, but without the right analytical tools you won’t get actionable sources of customer insights. The...

The more you know-The more you’ll grow

Effective marketing comes down to two things: Reaching your target marketPersuading them to buy your product or service Gone are the days of marketing to all and sundry, unsure of what they wanted. When used in the right way, digital marketing tools enable a business...

Measurability Matters when Marketing

In times like these, businesses are more demanding than ever when it comes to how they spend their money. So, when it comes to marketing, it helps to know if the money they spend is working or not. Which is where NEO can help....

Delving into Data

Given the vast amount of data that businesses collect throughout their customers journey, there shouldn’t be any reason they can’t deliver a more personalised experience for their clients and prospective clients. Data can be obtained in many ways; through customers’...

Don’t Dilly Dally with Data

The main objective of analysing big data is to help organisations make business decisions that will have a positive effect on their company, such as: Increase in annual turnoverHigher % of customer retentionIncreased number of new customersImproved operational...