Measurability Matters when Marketing

In times like these, businesses are more demanding than ever when it comes to how they spend their money. So, when it comes to marketing, it helps to know if the money they spend is working or not. Which is where NEO can help. Some of the many things NEO can show a...

Delving into Data

Given the vast amount of data that businesses collect throughout their customers journey, there shouldn’t be any reason they can’t deliver a more personalised experience for their clients and prospective clients. Data can be obtained in many ways; through customers’...

Don’t Dilly Dally with Data

The main objective of analysing big data is to help organisations make business decisions that will have a positive effect on their company, such as: Increase in annual turnoverHigher % of customer retentionIncreased number of new customersImproved operational...