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The more you know-The more you’ll grow

The more you know-The more you’ll grow

Effective marketing comes down to two things: Reaching your target marketPersuading them to buy your product or service Gone are the days of marketing to all and sundry, unsure of what they wanted. When used in the right way, digital marketing tools enable a business...
Move with the times when marketing

Move with the times when marketing

Marketing, the process of getting people interested in your company’s products or services. It’s nothing new, people have been promoting their wares since time began, but the digital age we are now in sees the biggest shift in marketing we have ever seen. With the...
Measurability Matters when Marketing

Measurability Matters when Marketing

In times like these, businesses are more demanding than ever when it comes to how they spend their money. So, when it comes to marketing, it helps to know if the money they spend is working or not. Which is where NEO can help. Some of the many things NEO can show a...
Delving into Data

Delving into Data

Given the vast amount of data that businesses collect throughout their customers journey, there shouldn’t be any reason they can’t deliver a more personalised experience for their clients and prospective clients. Data can be obtained in many ways; through customers’...
Don’t Dilly Dally with Data

Don’t Dilly Dally with Data

The main objective of analysing big data is to help organisations make business decisions that will have a positive effect on their company, such as: Increase in annual turnoverHigher % of customer retentionIncreased number of new customersImproved operational...