Delving into Data

Delving into Data

Given the vast amount of data that businesses collect throughout their customers journey, there shouldn’t be any reason they can’t deliver a more personalised experience for their clients and prospective clients. Data can be obtained in many ways; through customers’...
Don’t Dilly Dally with Data

Don’t Dilly Dally with Data

The main objective of analysing big data is to help organisations make business decisions that will have a positive effect on their company, such as: Increase in annual turnoverHigher % of customer retentionIncreased number of new customersImproved operational...